W Creative » Branding

Five branding tips

admin — Wed, 28 Mar 2012 21:56:02 +0000

Here are five branding tips to make sure you’re the first company that comes to mind when a customer needs your service?

1) Visual. Simple is best. Simplicity makes it easy for people to remember you.

2) Sociable. When you’re choosing a name consider how your brand will work in social media and even if the web address is available. 

3) Likeability. Have fun, some of the best brands have humorous or whimsical aspects to the elements. 

4) The right fit. You’ll be living with your brand a long time, don’t go with a brand that doesn’t feel right. Customers sense this, and you won’t promote it with passion. 

5) Be consistent. Once you’ve come up with your brand, use it everywhere — business cards, graphics for your car, website. Don’t leave any old branding lurking around to confuse people.

Every connection you have with your customer is a reflection of your brand image.

admin — Wed, 28 Mar 2012 21:54:00 +0000

We make companies grow by creating brands that attract customers.

Every connection you have with your customer is a reflection of your brand image. Here are a couple tips to help make sure your customers keep coming back!

• Don’t give a sales pitch. Pitches are a great way to shut people down, make your pitch more of a conversation.
• Make a connection don’t sell. Clients don’t want you to sell to them; they want you to genuinely care about them. Take the time to build a personal connection before you start selling.
• Keep the conversation mutual. Your goal is to earn your client’s trust by connecting and listening to them. You can’t do that if you’re yakking away.
• Focus on individuals, not companies. You may be selling to an organization, but you’re doing it through an individual.
• Don’t badmouth the competition. They are not the only one that will look bad

Keys to Successful Website (re)Design

admin — Wed, 28 Mar 2012 21:44:37 +0000

E-ssential Doing: Keys to Website (re)Design
In our E-ssential Doing working session Keys to Website (re)Design, you will partner with Alan Wallner via phone and shared screens to take what you learned in your E-ssential Learning webinar and implement a process for your website. Each participant will receive a digital workbook covering the exercises we will be covering.
What We Cover:
•   Setting up your website’s business OBJECTIVES
•   Defining and prioritizing your TARGET AUDIENCE
•   Defining your CUSTOMER LIFE CYCLE
•   Creating audience PERSONAS
•   Creating your MANIFESTO
•   Creating your BRAND VOCABULARY

Valued Bonus!
• Step One: Website reDesign workbook - a valuable tool to be used both during your E-ssential Doing session session and to keep for reference as you develop your website.

• Value Proposition worksheet – your step-by-step guide to creating your elevator pitch, brand promise, positioning statement and unique selling proposition online.

Your Results
During this session will receive the knowledge and tools to identify your website objectives, speak to your target audience, and leverage your brand. Armed with this critical information, you can move more efficiently through any website redesign process and come out on the other side with a more effective website.

Time
The first E-ssential Doing: Keys to Website (re)Design is expected to be scheduled during the last week of April. Because our sessions are small (up to 3, non-competing businesses), we work with all participants after enrollment to determine the day and time that works with their schedule. Reserve your place by signing up today!

Cost
These hands-on workshops sell for $750+ and provide businesses the tools they need to succeed online and off. As a special for our online audience, Alan is offering this workshop for only $250. Each session is 1.5 hours in length and includes up to three non-competing business. Don’t leave your web presence to chance, sign up today!
Regular: $750
Online Only: $250
Register