Here are five branding tips to make sure you’re the first company that comes to mind when a customer needs your service?

1) Visual. Simple is best. Simplicity makes it easy for people to remember you.

2) Sociable. When you’re choosing a name consider how your brand will work in social media and even if the web address is available.
 

3) Likeability. Have fun, some of the best brands have humorous or whimsical aspects to the elements.
 

4) The right fit. You’ll be …

We make companies grow by creating brands that attract customers.

Every connection you have with your customer is a reflection of your brand image. Here are a couple tips to help make sure your customers keep coming back!

• Don’t give a sales pitch.  Pitches are a great way to shut people down, make your pitch more of a conversation.
• Make a connection don’t sell. Clients don’t want you to sell to them; they want you to genuinely care about them. Take …

E-ssential Doing: Keys to Website (re)Design
In our E-ssential Doing working session Keys to Website (re)Design, you will partner with Alan Wallner via phone and shared screens to take what you learned in your E-ssential Learning webinar and implement a process for your website. Each participant will receive a digital workbook covering the exercises we will be covering.
What We Cover:
•    Setting up your website’s business OBJECTIVES
•    Defining and prioritizing your TARGET AUDIENCE
•    Defining your CUSTOMER LIFE CYCLE
•    Creating audience PERSONAS
•    Creating …